Clay

About Clay

Clay is a spreadsheet that goes and gets its own data. Each row is a company or a person; each column calls a provider — email finders, phone data, firmographics, your own API key, or Claygent, an AI agent that researches the row on the web — and the result feeds the next column, until the sheet becomes a personalised outbound list ready for your CRM or sequencer. The thing to understand before you sign up is the two meters. Data credits buy information from Clay's marketplace; actions pay for running enrichments, AI calls and exports; nothing is charged when an enrichment returns no result, and runs on your own API key cost one action and no data credits. On the pricing page (read 16 October 2026) the Free plan carries 500 actions and 100 data credits a month with tables capped at 200 rows; the Launch card shows $167 a month, with a 'starts at' figure of $54 a month for a smaller pack on annual billing, while the page's own FAQ quotes $185 — so treat the entry price as a range and size the credit pack on the page itself; Growth is shown at $446 a month and Enterprise is custom. Compare Amplemarket and 11x on this site if you want the sending and booking done for you rather than a list to work. Verdict: the best data tool here for a team that runs outbound every week; expensive and fiddly for occasional use.